Awards:
ADDYs Regional, Gold - 2025
ADDYs, Silver - 2025
Ads Of The World: Selected and Published
Client: Peloton
Insight: People like to push themselves hard when working out.
Big Idea: People make faces and have physical reaction to athletic exertion.
Execution Idea:Explore the opposite of happiness and depict traditional face of struggle and pain as happiness because of exertion
This Is My Happy Face
3 Print Ads, 2 Digital
Snapchat Digital Filter
Allows people to show off THEIR happy face when working out!
#ThisIsMyHappyFace
Before
After
Digital
New Peloton Challenge allows riders to track the positive impacts of Peloton’s workouts using neurotransmitter tracking.
Compete against other riders to win a discount on the new Peloton+
Nothing more to see here folks!