Top Dog Coin
Integrated Campaign Case Study
The Ask: Few products manage to cost $0.99, dominate culture, and hold the #1 spot for two decades — that tension is exactly where Bar-S's opportunity lives. This anniversary is the moment to flip the script: turn price into proof of popularity, make "for everyone" a badge of honor, and cement Bar-S as the must-have of grilling season.
Insight: Increasing grocery prices has made buying them increasingly difficult.
Big Idea: Use the most unstable platform to create grocery price stability.
Copywriter: Ana Wittung
Client: Bar-S Hot Dogs
Case Study Video - 2:00
Campaign Single Board
OUTDOOR - Wildpostings on Wall Street
OUTDOOR -World’s Most Stable Crypto Ticker - Always showing the price of Bar-S Hotdogs and $TDOG Crypto Coin, perpetually priced at 0.99¢
SOCIAL - Teasing Crypto Bros with our new Top Dog Coin on r/Cryprocurrency on Reddit
EXPERIENTIAL: Bar-S Hot Dog Exchange popup in front of the NYSE (New York Stock Exchange)
Nothing more to see here folks!