Champions Of Change
Integrated Campaign Case Study
Problem: Excessive carbon emission from athletic brands are hurting the environment.
Audience: Marathon Runners
Insight: Polyester is a common fabric used by athletic companies and it produces 2-3x the amount of carbon emissions as cotton.
Big Idea: Athletic wear that reverses climate damage of other athletic brands.
Copywriter: Ana Wittung
Awards:
Clio Sports - Silver (Innovation)
Clio Sports - Silver (Direct)
Clio Sports - Bronze (Integrated)
Clio Sports - Bronze (Experience/Activation)
New York Festivals - Finalist (Positive World Impact)
New York Festivals - Finalist (Avant-Garde/Innovative)
Client: Adidas
Why Adidas: As a brand, Adidas champions the phrase “impossible is nothing.” Therefore, tackling the seemingly impossible challenge of climate change is perfectly suited for Adidas.
Nothing more to see here folks!