Area 7-Eleven
Client: 7-Eleven
Social First Experiential Campaign
Insight: Weird things that happen at 7 Eleven are what make it special
Big Idea: A place so weird, even aliens love it
Copywriter: Ana Wittung
Phase 1
The Landing
Aliens who have traveled from the dark side of the moon on the Artemis II mission land on earth and immediately become drawn to the strange vibes at 7-Eleven.
Phase 2
The Takeover Begins
They begin their invasion of 7-Eleven by taking over the socials and releasing leaked CTV footage of their arrival
Phase 3
Takeover Spreads
The aliens will hijack the 7-Eleven logo, existing outdoor, add spaceship parking spots, and tag the side of the building in alien language.
Phase 4
Home Sweet Home
To celebrate their new home, the aliens will throw a ‘Frequency 711’rave in the 7-Eleven parking lot with the alien DJ, DJ EmmiT.
Nothing more to see here folks!